creators), Proppist (indoor + outdoor plant content with a North America directory of garden businesses taking shape behind it), and ShelfKid (parent-guided book discovery for families with school-age readers).

Alongside the products, we take on selective consulting and 1:1 coaching – mostly remote, mostly with individuals, creators, and small teams or agencies building new products or revamping existing ones. Usually front-end + UI, product engineering, and 0-to-1 work, and increasingly AI integration and change management. Founder Nick Bouton has 20+ years across indie launches, Series A startups, and big-tech enterprise scale.