- San Francisco, California
- Tapjoy is a monetization and distribution services provider for mobile applications.
- Ben Lewis, Lee Linden, Mitch Liu
- Android, Advertising, iOS, Mobile Apps, Apps, Marketing Automation, Brand Marketing, Mobile
Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy's SDK is embedded in more than 270,000 apps with a global reach of more than 520 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
Funding Rounds (5) - $72.95MUpdate
|D.E. Shaw & Co.||Series B (Lead)|
|InterWest Partners||Series A (Lead)|
|JPMorgan Investment||Series D (Lead)||-|
|North Bridge Venture Partners & Growth Equity||Series A||-|
|Rho Capital Partners||Series C (Lead)|
|Rho Ventures||Series D||-|
Current Team (8)Update
|Sep 14, 2016||PocketGamer - IronSource's new User-level Analytics aims to provide clearer definition between ad and IAP performance|
|Aug 24, 2016||Venture Beat - Sliver.tv raises $6.2 million so you can view League of Legends esports battles in VR|
|Aug 23, 2016||Venture Beat - Viewers engage with ads in VR much more than in mobile or desktop apps|
|Jul 25, 2016||PocketGamer - Tapjoy adds new ad behavior targeting and A/B testing features|
|Jun 16, 2016||PRNewswire Asia - Winners of Asia Smartphone App Contest Announced at Asia Smartphone Apps Summit/Award Presentation Ceremony 2016|
|Jun 13, 2016||PocketGamer - Tapjoy partners with IronSource to gain more, better rewarded video inventory|
|Jun 6, 2016||AdExchanger - The Fiksu Acquisition In Four Words: ‘It’s Tough Out There’|
|May 26, 2016||MediaPost.com - Tapjoy Partners With ironSource To Drive Developers' Revs|
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111 Sutter St
San Francisco, California 94104