Overview

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Acquisitions
2 Acquisitions
Total Equity Funding
$72.95M in 5 Rounds from 6 Investors
Headquarters:
San Francisco, California
Description:
Tapjoy is a monetization and distribution services provider for mobile applications.
Founders:
, ,
Categories:
Android, Advertising, iOS, Mobile Apps, Apps, Marketing Automation, Brand Marketing, Mobile
Website:
http://www.tapjoy.com
Social:

Company Details

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Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy's SDK is embedded in more than 270,000 apps with a global reach of more than 520 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

Funding Rounds (5) - $72.95M

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DateAmount / RoundValuationLead InvestorInvestors
Jan, 2016$2.35M / Venture1
Jul, 2011$30M / Series D4
Jan, 2011$21M / Series C4
Feb, 2009$15M / Series B3
Jun, 2007$4.6M / Series A2

Acquisitions (2)

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DateAcquiredAmount
Aug 5, 2014Unknown
Jul 30, 2012Cash & Stock

Current Team (8)

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Competitors (8)

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  • 4INFO’s patented big data mobile technology has tied 300 million mobile devices to 100+ million U.S. households.
  • Clicko develops AdTech for mobile app trending and ranking on apps stores via targeted, high quality, high retention mobile app installs
  • Flurry provides analytics solutions for businesses to monitor the trends and habits of mobile users across multiple mobile applications.
  • Fyber is a leading mobile advertising technology company.
  • InMobi is a mobile-first platform allowing brands, developers and publishers to engage consumers through mobile advertising.
  • NativeX is the leading ad technology for mobile games.
  • Super Rewards is a web advertising company that offers points and rewards to web users who sign up for services.
  • TrialPay is an offer-based payments platform enabling customers to pay for one item by trying or buying something else.

Offices/Locations (1)

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  • Headquarters

    111 Sutter St

    Floor 12

    San Francisco, California 94104

    United States

Past Team (26)

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Past Event Appearances (9)

Images (1)

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