industries. We have come to understand what it takes to engage digital savvy communities, how to create thoughtful fashion-led products and most importantly how to deliver value to brands and consumers alike.

Tapestry was part born from a research project with the London College of Fashion, which has unearthed the dynamics between on- line and offline fashion, and the need for an end-to-end ecosystem that works across retailers and brands.

The project included a trial at Selfridges which invited students from a range of top London universities to demo an NFC prototype. The learnings of which have been incorporated into Tapestry.

Tapestry is owned by the UK based digital agency Guided.