reporting on new programmes, series and formats (see Expertise).

All of the services we offer originate from TAPE’s unique quantitative evaluation system, which allows us to objectively and accurately identify, and assess, the audience appeal factors within programme content, and quantify that potential in real world (competitive) situations. This feeds into everything we do allowing us (for instance) to not just report on new programming in development within the major markets around the world, but also incorporate evaluative comments isolating the key appeal areas and potential weaknesses in audience terms, as well as to observe and identify broader changes in audience tastes early on, and report on emerging trends. For a more detailed description of all our services, click here.

It is this unique combination of quantitative and qualitative techniques that positions TAPE as a resource which can provide consultancy from an individual programme level (whether acquisition or development) right through to larger, more strategic risk management or ROI decision making.

TAPE delivers services that are tailored to the specific requirements of each and every client. We offer much more than simply a range of reporting tools, and it is this personal level of contact and support on a daily basis which we positively encourage and sustain, that has resulted in many long-term and continuing relationships with key clients (see Clients).