Company Performance Metrics
TAP.now provides a link management and attribution platform focused on human-friendly vanity URLs and branded short links. The product lets users create short links on their own domains or on action-driven domains such as use.now, sell.now, and other call-to-action URLs. TAP.now includes tools for smart routing by device, location, or date, QR code
generation, and customizable social previews. It offers analytics that go beyond click counts, including attribution of downstream events like signups, installs, and purchases via API. Teams can group links into campaigns, apply UTM parameters, and collaborate on shared workspaces with centralized reporting. The platform is used for campaigns, referrals, QR codes, onboarding flows, product launches, and other measurable traffic use cases.
