children's entertainment market to develop memorable and iconic characters, images, and storylines that have attracted a loyal following among children between the ages of 5 and 15.

Today, Mole's World and Seer stories and characters have reached more than 100 million children through Taomee’s award-winning online communities, 61.com.

Taomee was founded in October 2007 and is headquartered in Shanghai. It received its first round of overseas investments of US$5 million from Sequoia Capital in June 2009. In June 2011, Taomee completed an initial public offering on the New York Stock Exchange, becoming the first Chinese children-themed stock to go public in the U.S.