believes that an overall lack of financial services that represents the nature of demand in the Arab World has led to the exclusion of many women in the Arab World from accessing financial services. By addressing that, we would give the previously un- and underserved women and vulnerable segments the ability to participate in the economy while consuming products that improve their financial health.

Tanda aims to target the unbanked and underserved segments in an effort to provide a formal financial system designed to suit their needs and financial standing. This is important in the movement towards this segment having consolidated payment platforms.