supporting, connecting and improving the participants of the industry.

Objectives: 1. Accompanying holistic artist management successfully. 2. Providing an advanced system with a guided ‘call-to-action’ management approach. 3. Automating and improving management processes. 4. Connecting the participants of the music industries for value-adding collaboration. 5. Imparting knowledge, experience, information and resources for music management on a higher level. 6. Adding significant value to artist management in the digitalised music industries with digital, sophisticated tools and technologies.

Problem / Status Quo: Succeeding in the music industries has become a highly complex task. The democratisation of music production, distribution and promotion has caused more music and artists as well as more channels to make music available and to market the content. The competition for the promotion channels and consumers concerning attention, awareness, preference and loyalty has never been tougher than in today’s digital age with the overwhelming amount of information and entertainment. Succeeding in the music industries is therefore like the survival of the fittest and you need support, training, mastery and technological advantage in order to stand out and be successful in this shark pool. tamanguu exactly meets these needs at an unprecedented quality and specialisation on artist management in the music industries.

Solution: tamanguu is the new, innovative ‘software-as-a-service’ platform for improved, enhanced and advanced artist management, made for the digital age by taking advantage of its opportunities and strengths and by facing its problems and challenges. tamanguu accompanies and supports the processes and progress of the participants in the music industries. The platform captivates and stands out with its on the music industries specialised and practical features, its modular structure, its intelligent knowledge- and data-driven system and its customisable contents and processes. Thereby, tamanguu meets the individual requirements of the customers, who are aiming for succeeding a sustainable artist management in the highly competitive, digitalised music and media industries.

tamanguu is developed by proven experts and innovators. Furthermore, tamanguu is contributed with insights and experiences by various leading managers and artists. With this advanced system, our vision can’t be less than to become the key solution and major operating system for holistic and sustainable artist management for the participants of the global music industries.