Company Performance Metrics
Tagsafe provides open-source tag management and SaaS analytics tools focused on developer workflows, digital analytics, and web performance. The company operates the Tagsafe tag manager, which consolidates third-party JavaScript tags onto a single self-hosted CDN to reduce browser connections and improve page load speed. This tool supports security
controls, release detection, and line-by-line version control so teams can monitor changes to external code before deploying updates. Tagsafe also operates under the Swishjam brand to offer product and revenue analytics that connect application usage data with billing systems such as Stripe. These analytics track metrics including monthly recurring revenue, churn, and user retention alongside behavioral data. The platform includes automation features that trigger alerts and communication workflows, such as Slack notifications, based on product or payment events. Tagsafe serves engineering and product teams that need to control third-party code while deriving operational insights from product and revenue data.