reducing their carbon footprint. The service uses a combination of Artificial Intelligence and personal stylists to select clothes for men based on their sizes and personal preferences. The clothes are shipped directly to customers, who can either wear them for two weeks and return them or purchase the clothes for up to 70% off the regular retail price. Customers then receive another box of clothes.

“Our goal is to provide individuals with stylish, everyday menswear. We believe that every day is an opportunity to look good and feel confident,” said Cheng, a former digital product lead at Facebook, eBay and Target. “And when you rent clothes instead of buying them, you not only save the time and energy of having to search and shop for clothes, but you also help the environment, too, instead of purchasing clothes that will eventually end up in a landfill.”

Cheng has a strong background in both the digital and retail space. A TEDx Talk speaker and best-selling book author, Cheng spent 15 years leading digital innovation teams at Facebook, eBay, Target, McDonald’s and Sears before launching Taelor.

Cheng said she originally got the idea to start a clothing rental subscription service for men after becoming a huge fan of other clothing rental subscription services herself. “I became such a fan of renting clothes that I haven’t purchased any clothes for myself except for underwear for the past five years,” Cheng says. “But I realized that none of the clothing rental services really served menswear nor focuses on helping people to achieve career or personal goals in their everyday life, and I thought, men should be able to enjoy this service too so they can feel ready and confident for their day.”

The popularity of sustainability practices, minimalism, and no-ownership trends have caused the clothing rental business model to explode in recent years, with some analysts projecting that the Circular Fashion industry, which includes rental and resale, could earn as much as $66 billion by 2024 in the U.S. alone.

Taelor gives customers the option to choose between two different subscription packages. The first option is a flat, monthly fee, where customers get two boxes per month, which include four shirts per box. The second option is for customers to pay a one-time fee, where customers receive three boxes in total, with four shirts per box. Both options include complimentary personalized styling, dry cleaning, and shipping both ways — making the process of renting and returning clothing easy and effortless.

It’s a service that is a perfect solution for busy individuals who don’t want to spend time shopping or picking out their clothes. “I want to look good, but I don't really want to spend time shopping,” says Danny Ma, one of Taelor’s first customers. “I considered clothing subscription boxes for years, but I didn’t want to commit to buying something from each box. After using Taelor, I am much more confident!”

For more information about Taelor, please visit https://taelor.style. For investment inquiries or schedule media interview, please contact hi@taelor.ai