Company Performance Metrics
Vikas Saxena: Co-Founder & DirectorPast Role: Nimbuzz, CEO- Anubhav Sharma: Founder & CEO
Not your average Adtech company. In fact there is nothing average about what we do.
Our existence begins with brutal use of data+science to bring you the real insights & options. Options that are far from your regular, ageing, unfit, extrapolated, old-media metrics and closer to ever evolving chaos of much fragmented video consumption
landscape as it exist today.
SYNC OS for TV Advertising is a full-suite analytics & advertising offering that enables advertisers and broadcasters to accurately measure media performance to optimise brand impact across linear and digital video.
Using data, software, & marketing science, we accurately attribute multiple consumer touchpoint across linear, digital and physical world against the business KPIs to measure efficiencies of their current Media Mix. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, we have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyse the entire path to conversion.
SYNC is used by 200+ top advertisers in India optimising their MMM based on SYNC's Brand Attributed Media Modelling.
