out-of-home advertising, retail, and fashion industries.

Launched in 2016 with the support of MIT Sandbox, Synaps Labs has been a pioneer of video analytics, introducing and managing digitalized billboard content in real-time based on traffic data. The team developed a platform for programmatic buying in digital out-of-home advertising agencies and media owners with advanced media planning and optimization capabilities.

Since 2018, Synaps Labs has been developing a set of SaaS video analytical products for retailers which help clients increase their marketing and operational effectiveness via license plate recognition, footfall heatmaps, and route analysis. Synaps Insights is a self-service platform that provides the marketing teams of outlets and shopping centers with accurate data on customer loyalty.