Company Performance Metrics
Symphony Whether they've been around for decades or were launched in the last five years, some brands just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that "magic" doesn't just happen by itself. Within short period of time since its introduction at the end of
2008 the brand Symphony has emerged as the fastest growing leading mobile handset brand in Bangladesh market. Symphony became the market leader in the handset segment in 2010. Aggressive pricing strategy, contemporary features and styling, international quality build and a strong distribution network have contributed to make Symphony Mobile the preferred choice of Bangladeshi customers.
Till 2012, smartphone penetration was very low in Bangladesh market. Symphony pointed out a gap between market demand and market offerings as global brands were charging high price for smartphones. In 2012, symphony entered smartphone market with the same value for money proposition and now symphony is leading smartphone provider in Bangladesh as Symphony handsets are less expensive, but maintain quality, offering variety in features.
