Total Funding
28
47
Total FundingSeries B raised
Growth Score
-2 pts
Heat Score
-5 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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69088
Swoon Editions is a design-led furniture brand.
Brian Harrison: CEO & Co-FounderPast Role: kgb, Global CEO
Debbie Williamson: Co-Founder
About the Company
Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), Swoon Editions are on a mission to be a global online furniture & homewares brand; making homes remarkable through distinctive design, beautiful craft and fair prices.
They launch new designs daily to give their growing
community of ‘Insiders’ (email subscribers) a reason to engage and shop with us. Product launches are communicated through daily and weekly emails, with each design first produced in a very limited quantity of 10-20 pieces. Using real-time sales data, they test demand very quickly and then scale production on only the most popular pieces.
