execution so teams can shift effort from manual trafficking and pacing to higher-level planning. Its agentic system interprets live conditions, applies seller-defined logic, and manages campaign pacing and yield optimization within configured guardrails. Swivel includes tools such as Beacon, a natural language interface that lets users issue deterministic commands, query data, and coordinate complex workflows in real time. The software is used by media companies, CTV publishers, and streaming platforms that seek to orchestrate ad delivery, optimize revenue, and reduce operational friction. Swivel also participates in industry initiatives such as the Ad Context Protocol to support interoperability in digital advertising.