are used in AI training and generated outputs. Its platform is designed to establish transparent connections between AI-generated content and the original works that influenced its creation. The company’s technology analyzes media assets and generates attribution data that identifies the influence of source content on AI-generated outputs. It enables rights holders to define usage permissions, manage opt-in and opt-out preferences for AI training, monitor content usage, and establish licensing frameworks based on the degree of influence their works have on generated content.

Sureel also develops tools for intellectual property provenance, compliance reporting, content monitoring, and AI governance. Its platform supports the tracking of music, visual content, artist likenesses, voices, and other creative assets, helping organizations manage rights, compensation, and usage policies within AI ecosystems. The company offers both web-based solutions and developer APIs that integrate attribution and rights management capabilities into third-party applications and AI workflows. In addition to rights management, Sureel supports ethical AI content creation by enabling controlled collaboration between creators, rights holders, and AI companies. Its systems allow users to establish rules governing how media can be used, modified, combined, and monetized while maintaining visibility into downstream usage and attribution.