Total Equity Funding
$26.2M in 2 Rounds from 3 Investors
Most Recent Funding
$17.39M Venture on June 8, 2012
Supponor Systems builds the digital billboard replacement technology to customize billboards during the broadcasting of sporting events.
Digital Media, Advertising, Sports

Company Details


Supponor is an innovative sports media and technology company whose DBRLive technology is revolutionising perimeter advertising in sports. We replace traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical in every way – but with pitch-side advertisements relevant to them.

There are three core elements to what Supponor does:

• We manage and operate DBRLive, a technically innovative and operationally robust media platform which integrates with live broadcasts • We create new value for rights holders by enhancing and acquiring packages of their perimeter billboard inventory • We deliver marketing opportunities to brands around the world looking to engage specific sports audiences with relevant marketing

Supponor’s headquarters are in the UK, and our operations teams are continually on the road, working with local partners as specialists at live sporting events across the globe.

Supponor’s highly skilled software engineers in the research and development team in Espoo, Finland, work constantly to refine and further develop the technology underpinning DBRLive, pushing boundaries to create new value for our clients and partners.

Supponor is a privately-held company, owned by management, private investors and VC funds – Sports Investment Partners, Northzone and Conor.

Funding Rounds (2) - $26.2M

DateAmount / RoundValuationLead InvestorInvestors
Jun, 2012$17.39M / Venture1
Aug, 2008€6M / Series A2

Investors (3)

News (4)

Oct 12, 2015Arctic Startup - Supponor gets EUR 6M in Series A funding
Aug 14, 2013SEC - SEC FORM D
Aug 27, 2008The Alarm Clock - Supponor raises 8862600 in venture round
Aug 27, 2008Gigaom - Helsinki’s Supponor Funded For Digital Sports Billboard Ads

Offices/Locations (2)

  • Coporate Headquarters

    Unit 8, Victoria Industrial Estate

    Victoria Road

    London, W3 6UU


  • R&D Centre of Excellence

    Innopoli 1

    Tekniikantie 12

    Espoo, 02150


Past Team (1)


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