third party without first obtaining the user's permission. As each Superpowered email address is unique there is a record of which email address was used where. When a third party emails a user via a Superpowered email we can tell where the data originated and therefore which company has shared/leaked (or been hacked) for that data to have reached that third party. Users are able to better protect their online data and prevent third parties from sending them spam, malware and phishing emails.