Company Performance Metrics
Superdrive was started under the core belief that attributing marketing efforts to business outcomes was an unmet need, and therefore a welcomed proposition for clients. Leveraging a wealth of advertising and CRM competencies, Superdrive, was formed to do just that. Utilising Martech, Adtech and Data as the HOW, every project that we embark on,
must have a trackable and measurable outcome. Ideally ones that directly contribute to revenue, or at least improve processes to produce better outcomes. This is the lens by which we assess the type of projects and clients we work with. It keeps us true to our core and has allowed us to build competency and reputation as a performance-oriented partner for our local and Global clients.
Superdrive focuses on three core pillars of work and has developed its own methodologies for each that constantly ladder back to value creation for our clients.
1/. B2B Demand Generation: --> Demand Generation, Content Syndication, Account Based Marketing, Paid Media, Lead Nurture, Content Development, Dashboards and Insights 2/. B2C Performance Driven Campaign Development: --> Planning, Content Development, Paid Activation, Marketing Automation, Campaign Optimization 3/. Customer Journey Orchestration: --> Journey Design & Orchestration, Journey Technology, System Integration and Data Services
