11 Acquisitions
Total Equity Funding
$46M in 4 Rounds from 3 Investors
San Francisco, California
PopSugar is an online network of websites that offers updates, trends, and tips in entertainment, fashion, parenting, fitness, and shopping.
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Fitness, Shopping, Beauty, Lifestyle, Fashion

Company Details

April 1, 2006
18 in Crunchbase

POPSUGAR is a global women’s lifestyle brand that offers updates, trends, and tips in entertainment, fashion, parenting, fitness, and shopping categories. It also offers original video content series, live event coverage, shopping experiences, and one-on-one celebrity and expert interviews targeting women aged 18 to 40.

POPSUGAR enables brands to reach their consumers by creating branded content, custom solutions, and content in various formats, including display, video, mobile, and offline experiences.

POPSUGAR was launched by Andy Moss, Jason Rhee, Arthur Cinader, Krista Moatz, Lisa Sugar, and Brian Sugar in April 2006 and is based in San Francisco, California. It is funded by Sequoia Capital and Institutional Venture Partners, and has offices in Chicago, London, Los Angeles, New York, and San Francisco.

Funding Rounds (4) - $46M

DateAmount / RoundValuationLead InvestorInvestors
Apr, 2011$15M / Venture2
Jun, 2009$16M / Series C1
Jun, 2007$10M / Series B2
Oct, 2006$5M / Series A1

Current Team (18)


Board Members and Advisors (4)


Products (3)

  • OnSugar is a free blogging platform that allows users to easily share content with the world.
  • Various editorial voices from the PopSugar network inform, connect, inspire, and entertain an audience of over 20 million monthly unique
  • ShopStyle, is the world’s leading fashion search destination. Delivering thousands of brands from across the globe, ShopStyle invites you

Competitors (4)

  • b5media, a lifestyle media network, publishes women's websites, primarily focusing on fashion, beauty, health, wellness, and parenting.
  • iVillage is an online network that focuses on women-interested categories, including entertainment, beauty, fashion, food, and health.
  • Meredith Corporation, a media and marketing company, engages in book publishing, television broadcasting and integrated marketing.
  • Mode Media is a privately-held top 10 U.S. Media property with 136 million unique users a month. Its Mode.com social networking platform has

Offices/Locations (5)

  • London Office

    Unit 107

    111 Power Road

    London, England W4 5PY

    United Kingdom

  • New York Office

    386 Park Avenue South

    New York, New York 10016

    United States

  • Los Angeles Office

    3523 Eastham Drive

    Culver City, California 90232

    United States

  • San Francisco Office

    111 Sutter Street

    Suite 850

    San Francisco, California 94104

    United States

  • Chicago Office

    401 N Michigan Ave #1200

    Chicago, Illinois 60611

    United States

Images (1)


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