First Venture of Webtronaut Innovations
Total Equity Funding
$135k in 3 Rounds
Mountain View, CA
SueEasy is a web-based tool for online dispute resolution and legal representation.

Company Details


SueEasy has become the de facto tool for online dispute resolution.

It empowers the common man to register for free any genuine compliant against a corporation, service or product and seek the best legal representation. With over 1 Million hits in its first month and a steady rate of 800,000 hits each month, SueEasy has resolved a wide variety of legal problems for the North American population. At the same time, it’s also a paid, membership based, “Client Directory For Lawyers...” as described by the Wall Street Journal recently.

Customer Problem: Currently, people seeking good legal help are forced to make confusing online searches, scramble through Yellow Pages, make frantic phone calls or ask somebody for referrals. SueEasy solves this problem by being a "..Matchmaker For Would-Be Plaintiffs"(ABA Journal – American Bar Association).

Product/Services: People with legal problems, mainly potential Class Actions can file their case and then VIRALLY spread the user-generated page on 72 of the hottest Social Networks & Bookmarking sites such as Facebook, Digg, MySpace etc. This is consumer activism at a whole new level, giving people the power to fight corporate wrongdoing and keep checks & balances. Complaints received range from deaths resulting from FDA recalled drugs to bad gaskets from a major automobile company to unfair NSF/overdraft charges from certain US. Banks. Interested attorneys contact potential litigants for Class Action, personal injury and 62 other types of cases, thus creating a transparent, streamlined and efficient process.

Market Trends: Lawyers spend roughly $4.5 billion on advertising. Most of that occurs in traditional media, with $1.3 billion going to print ads in Yellow Pages. They have gone the way of the dinosaurs. We feel these are wasted marketing dollars.

Sales/Marketing Strategy: For the litigants, SueEasy aims to be a name synonymous with ‘legal help’ and the first place they turn to. Successful viral marketing (10 YouTube ads created by the founders), PR are already in place using founders contacts; (trade publications, journals, TV & Radio spots planned).

Competitive Advantage: SueEasy is a pioneer in bringing Web 2.0 & litigation together, thus creating massive lead generation for attorneys. Featured on the Wall Street Journal, Fox News, CNN, CNBC, KillerStartups, San Francisco Daily Journal, LA Times, Lawyers USA, American Bar Association Journal, Mountain View Voice, United Press International (syndicated to thousands of news outlets). TechCrunch40 Semi-Finalist; hand-picked by Michael Arrington (TIME’s 100 Most Influential People). Over 5000 registered litigants. Over 500 emerging Class Actions, and 2000 potential cases (in 60 categories)

Funding Rounds (3) - $135k

DateAmount / RoundValuationLead InvestorInvestors
Nov, 2008$75k / Angel0
May, 2008$45k / Angel0
Aug, 2007$15k / Seed0

Current Team (2)


Products (1)

  • SueEasy offers a free platform for citizens to initiate the process leading to class action lawsuits.

News (15)

Mar 22, 2011TechCrunch - Arrington, Michael - TechCrunch
Mar 22, 2011WSJ Blogs - "SueEasy — Hey Tort Reform, This One’s For You"
Mar 22, 2011lawyersweeklyusa.com - LawyersUSA
Mar 22, 2011TechCrunch - SueEasy Goes Live – Your Class Action Lawsuit Lottery Ticket * 0diggsdigg * * 0 * * 40 Comments Michael Arrington
Mar 22, 2011abajournal.com - American Bar Association Journal
Mar 22, 2011lawyersweeklyusa.com - Lawyers Weekly
Mar 22, 2011UPI - "Web site makes suing easy" - UPI
Mar 22, 2011Killer Startups - KillerStartups

Competitors (4)

  • Avvo is a legal marketplace, directory, and question and answer forum that connects individuals with lawyers.
  • Lawyers.com is a website that enables users to obtain legal information and find lawyers to help them with their legal issues.
  • attorney/client matching services
  • LexisNexis offers content-enabled workflow solutions in the legal, risk management, corporate, government, accounting, and academic markets.

Offices/Locations (1)

  • Office

    California Street

    Mountain View, CA 94040


Images (1)


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