Overview

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Status
Acquired by on June 28, 2006
Total Equity Funding
$3.5M in 3 Rounds from 2 Investors
Headquarters:
Cambridge, Massachusetts
Description:
StyleFeeder was a social shopping service featuring a powerful recommendation algorithm, acquired by Time Inc. in 2010
Founders:
Categories:
Social Media, Shopping, Electronics
Website:
http://pos-me.com/
Social:

Company Details

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Founded:
May 3, 2006
Employees:
5 in Crunchbase

StyleFeeder is a social bookmarking service targeted specifically at shopping. StyleFeeder allows users to browse the web and add clothing, gadgets, or other items they find to their StyleFeed, which they can then share with friends. The service also analyzes the items a person adds, enabling it to create personalized recommendations and an improved shopping search engine.

Additionally, StyleFeeder has created widgets that display a user's StyleFeed, and can be added to profiles at social networks such as Facebook or Myspace, or blogs or personal websites. StyleFeeder has some social networking capabilities built into its own site, as well. For example, it identifies users with similar tastes, called StyleTwins, and makes it easy for these users to get to know each other.

The social shopping space is becoming fairly crowded, and StyleFeeder's competitors include StylePath, another Boston-based start-up, as well as eBay's new Neighborhoods product.

Funding Rounds (3) - $3.5M

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DateAmount / RoundValuationLead InvestorInvestors
May, 2009$500k / Venture1
Jan, 2008$2M / Series A2
Sep, 2007$1M / Seed2

Current Team (5)

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Board Members and Advisors (1)

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Products (3)

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Competitors (3)

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  • Stylehive is a social bookmarking site helping its users follow and share styles they like by creating tagged collections.
  • StylePath is a shopping recommendation engine aimed at fashion, accessories, and home furnishings.
  • ThisNext is a social commerce site enabling people to recommend their favorite products and guide others in online purchasing.

Offices/Locations (1)

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  • Headquarters

    1 Broadway

    Cambridge, Massachusetts 02142

    United States

Past Team (3)

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Images (2)

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