Company Performance Metrics
Studying.to is the world's first higher education portal which allows prospective students to search by location (Continent, Country), and programme, among all the higher education institutions of the world.
The motto of the business describes its value proposition: “Where, What, and More”. This motto represents a unique combination and
volume of information, which expands further to the typical standard information available to prospective students.
The needs of marketing in higher education has undergone significant changes. Today there is an increased focus on e-marketing channels and social media integration, targeting prospective students in their day-to-day activities.
Also, considering the reduction of funding in most universities, now there is an increased focus to make the most out of marketing activities. So return on investment per campaign is heavily monitored.
Studing.to allows prospective students to search among 9,000 higher education institutions, by continent, country, and/or institution name; see businesses around each university; get on-the-spot flight information; locate a list of certified education agents in each country; see country information (e.g. Culture, Languages spoken, Ethnic groups, Average temperature per calendar month).
