Vendors and Resellers (VARs) that currently work in and/or support production studios in the areas of animation, visualization, visual-FX, film, and games.

Their goal is to enable the sharing of all non-proprietary information among all of their members and to maintain open discussions between Studios, Vendors and VARs to determine standards in order to help improve support for the installation, implementation, monitoring and maintenance of hardware, software and operating systems.