Company Performance Metrics
- Rico Macaraeg: CEO/Co-FounderPast Role: ThriveDX, Vice President Marketing
What StriveWell Is A privately owned wellness and fitness services company operating and investing in brands that encourage healthier lifestyles and community engagement. Their mission is to support people in prioritizing health, longevity, balance, and vitality. They focus on community-driven fitness and recovery concepts, not just traditional
gyms.
What We Operate StriveWell runs and grows fitness and recovery brands, including: SweatHouz – infrared sauna and cold plunge/contrast therapy studios. STRONG Pilates – a low-impact, full-body fitness concept that combines Pilates with cardio/strength.
Founded by Rico Macaraeg and Steven Schnelle, who lead the company with a focus on member experience, operational excellence, and community. They use data-driven strategies and franchise growth models to scale studios, particularly in New Jersey and New York.
How We Grow StriveWell expands by: Opening new fitness and wellness studios. Investing in brands that go beyond traditional gym workouts — emphasizing recovery, longevity, and accessible wellness.
