Company Performance Metrics
Strada.io enables businesses to access internet from their consumers’ point of view by using blockchain technology to connect trusted online businesses with users who are ready to share their internet connection. Commercial customers pay for access, and the global user receives a portion of that payment.
Websites can now recognize the viewer and
serve different web content, including advertisements and prices, based on the viewer’s location, demographics, and other factors. As a result, online retailers are not able to do comparative analysis or reliably survey competitors' prices. Others are not immune to this problem either: a huge part of the annual $16B advertising fraud exists, because advertisers are not able to verify the integrity of their own ads.
