and how you’re engaging your audience with your tradeshow presence", and Ogilvy has said that "It enabled us to truly understand the interactions and impact of our activities in a holistic way".

Rebooking rates

The event organisers who used the data provided by stand analytics to prove the worth of attendance have seen their rebooking rates rise by up to 30% - an amazing impact on their bottom line. Event director for the Business Travel Show said that “Using the Expo data we were able to prove the value during the event itself, which helped raise our rebooking rates and dramatically shortened our rebooking times.”

Event satisfaction and intent to return

Data provided by the Expo has also increased the event satisfaction and intent to return among good performers - by up to 50%. In the case of poor performers, the event organisers can now pin-point the reason for poor performance and work with exhibitors to make sure that they receive more value from their next events. As BTS said, "With Expo delivering a complete event overview we could prove the value of event attendance and are in a great position to help the exhibitors receive even more value from the next event.”