including incorporation and structuring, financial planning, tax relief schemes, option schemes, accounts setup, HR, sales, marketing, and grants. Start Up Lounge also delivers brand strategy and naming services, covering brand purpose, naming of companies and products, taglines, and brand architecture. In addition, it advises on fundraising structure, including raise preparation, debt versus equity decisions, pitch deck review and build, process management, investor outreach, and legal documentation. Its mentors work with startups on a fractional basis as needed.