(R&D). To meet the increasing demands for rare-earth products and other materials, they enlarged the variety and the scale of the materials supplied, to serve not only their R&D customers but also downstream manufacturers in the e.g. ceramic, metallurgy, electronic and aviation industries. Shortly after the foundation, they owned a website, www.stanfordmaterials.com, as a new business channel for their target customers to better know them, contact them, advise them and buy from them. During almost two decades of development, their annual revenue keeps growing rapidly since the establishment and reached over 10 million US dollar by the year of 2007. Three years later, they opened an office in Shanghai, China, aiming at expanding their business to this booming and promising market, together with other emerging ones. SAM is now specialized in both high-purity chemicals (up to 99.99999%) for research institutes and technical grade materials for advanced industries.