Company Performance Metrics
SquareKnot Analytics provides market research and consumer intelligence by integrating consumer spending data with survey responses. The company operates a consent-based survey panel and a proprietary mobile app that collect credit and debit card transactions, banking activity, and custom survey data. Its services include verified sample access,
custom survey design and programming, behavior-triggered surveys, transactional data feeds, and advanced analytics. Marketers and researchers use its data to measure ad attribution, understand customer loyalty and share of wallet, conduct competitive intelligence, and build customer segmentations. SquareKnot Analytics focuses on helping clients improve data quality, detect and avoid survey fraud, and develop predictive models that use both attitudes and actual behaviors.
