Company Performance Metrics
Squad Social Lab operates a MarTech platform focused on influencer marketing and data-driven campaign management. The company connects brands with nano and micro influencers selected through proprietary technology, business intelligence, and big data analysis. It manages influencer marketing campaigns end to end, from influencer discovery and
briefing to content activation, live commerce initiatives, and performance reporting. Squad Social Lab also provides training, guidance, and infrastructure for influencers, including tools and support to professionalize their work. For brands, it structures customized campaigns, defines formats such as pay per post and affiliate, and supplies detailed metrics on reach, engagement, and conversions. The company additionally explores projects using web3, metaverse, NFTs, crypto assets, and blockchain within influencer marketing contexts.
