competitive research and performance analysis through to brief generation and AI creative production, giving teams one place to plan, analyse, and act on their creative. The platform connects to a brand's Meta ad account and tags every creative across 14 axes, correlating creative elements with performance so teams can see what actually drives results. It tracks competitors daily, breaking down every active competitor ad by strategy, format, and messaging, and keeps a team's own creatives organised in a searchable, tagged library with performance attached to every asset. It catches creative fatigue early, before CPA spikes and performance tanks, and surfaces clear reports on what is winning, what is dying, and what is still untested. When it is time to create, SpyCraft generates structured briefs and ready to use prompts, with brand kit baked in, that feed directly into AI creative tools like Kling and Higgsfield. Teams can also chat with the platform in plain English to analyse creative, compare competitors, and surface patterns on demand. SpyCraft does not replace the creative team. It gives them the intelligence layer they have been missing, so every creative decision is grounded in real performance data and competitive intelligence rather than guesswork.