Company Performance Metrics
- Zuzana Kacirova: Account Manager
- Leo Heijbel: Head Of Marketing
Strossle is a fast growing media tech company, helping publishers to optimize content distribution. We use machine learning technologies to adapt the user experience based on context and personal interests. It’s Artificial Intelligence for media.
Strossle was founded in Sweden in 2013 by a team of entrepreneurs with an extensive media
background. The shared perception was that the media industry was losing ground with its conservative view on technology and business models. Instead of embracing new distribution and business opportunities, media companies tried to lock users into their own channels and increase the amount of intrusive display ad formats that users had to sit through.
Strossles mission is to help publishers out of this negative spiral and become future-proof. With Strossle publishers empower their content by:
- Making sure every user is presented to an optimal mix of content - resulting in higher engagement.
- Attracting new users through promotion of their best performing content in Strossle's publisher network.
- Leveraging their premium environments by offering native advertisers extended reach.
These values have clearly resonated with publishers. Since launch Strossle has had an average monthly growth rate of 20%, and now we're going global with our way of thinking. Today the company has offices in Stockholm, Malmö, Oslo, Copenhagen, Amsterdam, Madrid and New York. And there's more to come.
