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Spread Goodness Day is a nonprofit organization that coordinates an annual celebration on the second Friday in March encouraging individuals, schools, and organizations to perform acts of kindness. The nonprofit develops and promotes community initiatives such as Bundle Up Marquette, Celebrity Pie Smash fundraisers, and other collaborative projects
with partner nonprofits. Spread Goodness Day provides printable resources like bingo games, cards, bookmarks, and compliment coupons to help classrooms and groups plan kindness activities. The organization runs the Shades for Schools program, offering custom sunglasses for students to use in school-based Spread Goodness Day events. It also offers proclamation guidance and templates so residents can request official city and state recognition of Spread Goodness Day. In addition, it sells branded apparel through an online shop and offers sponsorship opportunities to fund its events and programs.