The Latin American real estate market is fundamentally different from anywhere else in the world. There is no property exclusivity. Every brokerage competes with the same inventory, and traditional CRMs only manage what is already inside the company. The real bottleneck is not inventory management, it is demand. Who generates it, who qualifies it faster, and who converts it into closed deals. Most brokerages in the region run on a fragmented stack of property portals, personal WhatsApp accounts, spreadsheets, and manual follow ups. Leads leak across channels, response times are slow, and there is zero visibility into which agent or campaign is actually closing business. SpicyTool fixes that by closing the loop between marketing spend and sales execution, with AI that qualifies every lead in real time and feeds closing data back into the campaigns. Incorporated as a Delaware LLC, SpicyTool currently serves real estate brokerages across Uruguay, Argentina, and Chile, with active expansion underway into the rest of the Southern Cone and the broader Latin American region. The team is led by Alejo Dogliani as CEO, Nicolás Eliceche as COO, and Hernán Racciatti as CSO. Alejo and Nicolás worked together for six years at a startup focused advertising agency before founding SpicyTool, where they saw firsthand how real estate teams were losing leads daily because their tools were not built for how the industry actually works in Latin America. Hernán joined once the product was ready to scale commercially, bringing over a decade of sales and market expansion experience from working with startups across Europe. SpicyTool is a Draper University and Draper Startup House alumni.