Spectrum is about Social Loyalty and gCommerce
Based in Park City, UT, Spectrum designs and builds Social Loyalty Programs (â€œSLPsâ€) that are a cross-pollination of classic loyalty program, apps that engage the dynamic social graph, and game mechanicsâ€“techniques that encourage and capture intrinsic human behavior and match them with extrinsic rewards.
Spectrum specializes in gCommerce-oriented social loyalty opportunitiesâ€”the appification and gamification of commerce, ecommerce, social commerce, or organizations focused on getting customers or potential customers to â€œtransactâ€ in some way.
Funding Rounds (1) - $150kUpdate
|Mar 18, 2014||SEC - SEC FORM D|
|Apr 11, 2011||Feld Thoughts - Introducing BigDoor’s New Cost Per Quest Ad Format|
|Jul 27, 2009||CNet - Newspaper industry's next trick: Fake words - CNET|
|Nov 11, 2008||Gigaom - Social Media Studio SpectrumDNA Acquires Design Firm Revyver|
|Jan 14, 2008||Gigaom - Great New Jobs in Digital Media To Start The Week With|
SpectrumDNA mail address
PO Box 682798
Park City, UT 84068
Spectrum DNA Studio
1700 Park Avenue, Suite 2020
Park City, UT 84060