acquisition, value management, retention, and operational efficiency. SourseAI also offers Atlas Starter, an integrated business intelligence, customer data platform, and marketing automation solution designed to prepare businesses for AI-enabled growth. Its marketing mix modelling tools support data-driven optimisation of marketing spend and channel performance. In addition, SourseAI delivers Data and Information Services Consulting to help leaders assess data maturity, strengthen data governance, and design AI use cases. These offerings are used across sectors including telecommunications, media, utilities, subscription businesses, and debt collection.