customers in the “power-of-the-moment”. It represents the future of marketing, advertising, sales and individual convenience in a truly mobile manner. One can be engaging while on the fly in a commuting or shopping environment, or while in a casual environment such as watching TV or sitting in a stadium/event premises. All of these enhancements in user lifestyle also have the effect of reducing densities in stores, malls, etc. and in negating the need for in-person sales counters and physical POS interactions.