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Soulani designs and sells handcrafted jewellery focused on zodiac, birthstone and moonstone-themed pieces. The company offers collections of necklaces, earrings, rings and bracelets that feature constellation motifs, astrological signs and month-specific stones. Its products are made by jewellery makers in Spain using recycled gold and silver,
reflecting an emphasis on reusing materials. Customers can browse collections such as the zodiac, birthstone and Kuukivi (moonstone) lines and purchase items through the online store. Soulani targets individuals looking for personal, symbol-rich jewellery that can be worn daily or given as gifts. Orders are fulfilled via parcel locker delivery and can be shipped domestically and to selected international destinations.