Company Performance Metrics
- Markus Cremer: Co-Founder & CMO
- Stefan Kling: Co-Founder & CEOPast Role: iGroove, Project & Product Manager
Our platform SongPush seamlessly connects the music industry with the influencer industry by enabling viral music promotion campaigns on all relevant social media platforms.
Artists or record labels provide their music on the platform and can directly place it into the content of influencers. This can be a placement into a livestream on
Twitch/YouTube or starting a TikTok challenge with hundreds of influencers at once.
Our precise matching engine based on genres, subgenres, moods & language enables artists or record labels to find the right influencers for promoting their music.
On the other side, influencers get paid to place the music into their content and can therefore easily monetize their reach. Music is also way easier to integrate into content than regular product placements.
At the same time, SongPush is cutting out the tiring process of inefficient back and forth negotiations via mail. Both parties involved profit from our fast and easy deal making process.
Our data-driven platform analyzes all relevant campaign data to gain long-term insights about which music works best with which influencer and audience. For each successful cooperation between artist & influencer, SongPush charges a commission fee of ~25%. We envision SongPush as the global interface for placing music on social media and make it the leading platform for music marketing.
Why are we doing it? Our goal is to ideally match the world’s music to the right listeners and enable it to create meaningful connections.
