Acquired by on September 20, 2011
Total Equity Funding
$5.55M in 3 Rounds from 4 Investors
El Segundo, California
Sometrics is a web platform for publishers to market free-to-play online games and monetize virtual currency via consumer destination sites.
Social Media, Advertising, Analytics, Virtual Currency

Company Details


Founded in 2007 and based in El Segundo, Calif., Sometrics, a wholly-owned subsidiary of American Express, is helping publishers market free-to-play online games and monetize virtual currency with a consumer destination site and the industry’s most advanced in-game payment solutions. Sometrics’ payment processing, optimization and analytics platform is also being used to support Serve, American Express’ new digital payments and commerce platform, to deploy virtual currencies and loyalty programs on a global scale.

GameCoins.com, an online games discovery and user acquisition platform, connects gamers with publishers through fun activities and relevant content. Game Coins members have the opportunity to discover new games through Missions, Raffles and other branded activities and earn Game Coins currency that can then be redeemed for many top online games, as well as Facebook Credits via their App2User program. The destination offers publishers access to an audience of millions of dedicated gamers around the world. For more information about GameCoins, please visit http://www.gamecoins.com/.

With Sometrics’ in-game payment and optimization platform, game publishers gain a new revenue source that enhances existing payment methods and increases conversions among paying users. The company offers dozens of payment options in over 100 countries including credit cards, mobile, pre-paid cards, bank transfers and more, in addition to hundreds of brand engagement ads. Sometrics’ payment management and optimization platform allows publishers to maximize revenue through existing payment methods while enhancing user conversion via advanced analytics tools. For more information on the in-game payment and optimization platform, please visit http://sometrics.com/.

Sometrics raised $2 million in capital in its first round of funding, led by the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock) venture capitalists, in addition to co-investors AT&T and Greycroft Partners. Series B financing totaling $4 million was closed in October of 2009, led by Steamboat Ventures and including the Mail Room Fund and Greycroft.

Funding Rounds (3) - $5.55M

DateAmount / RoundValuationLead InvestorInvestors
Oct, 2009$4M / Series B3
Feb, 2009undisclosed amount / Series A0
May, 2008$1.55M / Series A3

Current Team (6)


Board Members and Advisors (1)


Products (1)

  • Sometrics' Virtual Currency Platform is the first ad server to manage all virtual currency monetization! Do you have a Facebook, MySpace,

Competitors (2)

  • PlaySpan is a payment company that maintains a payment platform to handle transactions in online games, digital media and social networks.
  • TrialPay is an offer-based payments platform enabling customers to pay for one item by trying or buying something else.

Offices/Locations (1)

  • Office

    El Segundo, California 90245

    United States

Past Team (3)


Images (1)


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