Company Performance Metrics
Solidea Solutions is a market research consultancy that provides qualitative and quantitative research services for consumer and B2B clients. The company designs and moderates focus groups, in-depth interviews, usability sessions, and online bulletin boards and diaries, sometimes with digital ethnography, to explore customer attitudes and
behaviors. It also develops and fields surveys through online, phone, and multi-modal approaches to generate actionable quantitative data. Solidea Solutions concentrates on research that supports product development, positioning and messaging, and customer satisfaction and user experience. Its sector experience includes consumer technology, finance and insurance, healthcare, and durable and personal goods. The firm tailors its approaches to client assignments rather than using fixed research templates.
