Company Performance Metrics
Sogamo provides personalized marketing tools for mobile and web developers, including a powerful analytics platform, targeted messaging tool and smart offer engine in real-time to support user acquisition, retention and monetization.
With the advent of big data analytics, machine learning algorithms and contextual intelligence made possible by
mobile phone usage, Sogamo’s vision is to help mobile and web developers to employ real-time personalized marketing in an easy and low-cost manner. By making the right offer, to the right customer, at the right time, our technology is proven to raise sales.
Our focus is on Asia, where half the world’s mobile app users will be by 2017. Our current clients are in mobile gaming and e-commerce, though we plan to expand over time given the relevance of real-time personalized marketing to multiple verticals.
Elvin Li, a computational biologist from National University of Singapore, started Sogamo in 2008. The company received seed investment in 2012 from IncuVest Asia, and grew to 10 full-time staff. In 2013, Nelson Allen, a former Microsoft and Samsung executive, joined as CEO to drive the next growth stage.
