transitions — perpetual license to subscription, on-prem to SaaS, seat-based to consumption, and now AI. Across that arc, SPP’s work has shaped the pricing architecture behind hundreds of billions in B2B transactions and more than 50 client exit events, including BambooHR, BDNA, and Nearmap. SPP coined the value metric concept in the 1980s and continues to publish the architectural vocabulary the software industry uses to talk about pricing. Engagements are structured around three integrated decisions — licensing model, packaging model, and pricing model — and run on eight sprints across three phases: Define, Deploy, and Defend. LevelSetter, SPP’s pricing platform, is where customer pricing leaders operate their architecture day to day after the engagement lands. The commercial model is outcome-aligned: pricing events fire on closed deals at TCV-banded rates, with $0 charged on lost quotes. SPP absorbs the upfront pricing-strategy implementation work that legacy pricing consultancies bill as standalone six- or seven-figure engagements. The firm calls this skin in the game. SPP serves software vendors from Series A through public, plus the PE firms that operate them.