Creatio, Siebel and other web-based CRMs via a universal connector. Its software supports bi-directional, real-time synchronization of interactions, cases and activities, and exposes AI features like Genesys Agent Assist and Copilot inside the enterprise workspace. Typical users are large contact centers that need unified agent desktops, omnichannel interaction handling, and centralized reporting. Deployments are cloud-based and accessed through embedded widgets and APIs within the customer’s existing systems.