Company Performance Metrics
Norman Fraser: Co-founder, Executive ChairmanPast Role: SoftIron, Co-founder, Chairman, CEO- Phil Straw: CEOPast Role: SoftIron, CTO
SoftIron builds solutions for the data center, including HyperDrive, a software-defined storage platform built on Ceph, and Hypercast which delivers the best density and value for real-time video streaming.
SoftIron creates superior appliances for scale-out data centers – private and public cloud, and enterprise-scale facilities. The appliances
radically improve industry-standard performance on all critical metrics including: density, efficiency, capacity, speed, and heat emission.
The company was founded in 2012 and is based in London, England.

