Company Performance Metrics
Soft Intention is an e-commerce brand that focuses on the retail sale of women’s intimate apparel and related undergarments. The company sells wireless bras, seamless underwear, camis and matching sets through its own online store and digital marketplaces, including video-based shopping platforms. Its core products include the Jelly Bra series and
other bras that use flexible gel support systems, wire-free construction and stretch fabric blends of nylon and spandex. These garments are designed as full-coverage or deep V-neck styles, with options such as front-close designs, scalloped edges and strapless bandeau formats. Soft Intention offers sizing that spans standard and plus sizes, typically from S through 6XL depending on the product. The range also includes coordinating seamless briefs and selected swimwear items to complement its core intimate apparel line.
