Company Performance Metrics
SofaBay is an online furniture retailer and manufacturer that focuses on made-to-order residential sofas and modular seating. The company sells directly to consumers through its ecommerce platform, without using physical showrooms or intermediary distribution channels. Its range includes corner sofas, 2 and 3 seater sofas, full sets and U-shaped
designs offered in various fabrics, colours and back configurations. Sofas are produced to order, then delivered in sections that are designed to fit through standard doorways and be assembled by the customer. SofaBay emphasises durable, family-oriented designs suitable for everyday use in homes with children and pets, and supports customers through digital channels such as WhatsApp for ordering and after-sales queries.