Company Performance Metrics
Dave Kurak: Data Architect
SocialSmack is a web and mobile reviews platform that brings together consumers and brands.
Powered by a real-time social stream, SocialSmack was created to provide consumers a place to easily share real-time, specific feedback on their brand interactions that also offers brands actionable, clear insight into consumer sentiment and the
opportunity to engage in the conversation. Consumers share reviews in a straight-forward format - “props“ for good experiences or “drops“ for bad ones, including specific comments citing reasoning. SocialSmack’s platform can be used as a free service for consumers to share their brand reviews and as a subscription-based service for brands interested in gaining insight into consumer sentiment and trends data with a unique connectivity model for direct community interaction as well.
