behavior, motivations, and intent. Its services support competitive benchmarking, market assessment, product innovation, growth strategy, and corporate messaging and crisis management. Social Context Labs also delivers communication planning analysis, including persona and target development, customer journey mapping, and messaging and content strategy. Through its Diligence Labs practice, it offers investment diligence, opportunity identification, and portfolio risk monitoring for private equity, hedge funds, and other asset managers. The firm serves sectors such as aerospace, healthcare and biotechnology, travel and hospitality, consumer packaged goods, fashion and beauty, financial services, and retail and real estate.